“By 1985 there was no doubt about it, music video was the New Big Thing. Its ”official” birth one would have to say was MTV’s premiere on August 1st, 1981. Then they broadcast the Buggies singing – in a wry McLuhan-esque ditty – ”Video killed the Radio Star.”
For the next ten years, music video mined a hugely creative vein, arguably the most influential pop culture movement of the decade. Music video could be riveting and sometimes breathtakingly creative. It was, almost, as vastly creative as the music explosion that preceded it and which, in some measure, still drove it. But there was a big, big difference. They were ads, and there reason for existence was to sell records.”
(From ETHAN RUSSELL: AN AMERICAN STORY available here.)
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